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HAIL Tip Sheet 39: Finding a Record Deal 1

Remember that, in achieving a record deal of any description, there may well be countless disappointments on the way. Self belief and tenacity are qualities that you need to overcome the many hurdles that present themselves almost every step of the way in finding your ideal career goal.

Recording and Distributing Demos

The importance of getting your demo right cannot be over stressed.

Even if the demo does not directly lead to a signing a deal, it may generate enough interest to warrant a visit from the A & R people (providing you let them know your gig dates).  Also send the demos to people that talent scouts talk to, such as recording studios, rehearsal rooms, venues and music journalists.  Remember the more people who hear your music, the better your chances, so the time, effort and money it takes to make a good demo is always going to be worth the effort. 

Gigging

Getting the record deal will normally rely on more than just a demo.  The record companies are interested in the whole package - how marketable you are to the public - not just how good your songs are.

Getting a Gig

The first thing you have to do is categorise what your style and image is (or what you would like it to be), and then concentrate on those venues that cater for that type of music.  This is another situation where the demo comes into use, as many venues will want to hear a sample of your efforts, before letting you loose on the punters.

Many clubs/pubs feature showcase nights creating a platform for new talent.  On these occasions the standards required are not too stringent, and they are good opportunities to gain performance experience prior to embarking on the arrangements of your own gigs.

When you do get to the point where you feel you have the confidence and support to do your own performances, expect to have to pay a deposit to the venue and don’t anticipate large fees or ‘riders’ (free drinks and food).  The deposit is there to cover the cost of the PA system, sound engineer and front of house costs, and providing the gig goes well, you should get some back.  Any money you may earn will depend on how many people you can attract to your gig, with most clubs offering a percentage of the takings after, say, the first £100.

Self Promotion

You need to impress the A & R people coming to view you, and the chances of achieving this are greatly improved if your band has an air of professionalism. This not only applies to the musical standards of the band, but also to how the public perceives you, e.g. are you a band that is gaining a reputation as being destined for great things?
 


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